The manufacturer is the market leader. At present, the market of electric pressure cooker is still in its infancy, and many manufacturers regard this product as a strategic item. If the manufacturer wants to promote this product rapidly, it must do practical work in the price and promotion of the product. It must regard the technical research and development, market promotion and network development as a system to promote to a new height. It is estimated that the market size of electric pressure cooker will climb to 1 billion yuan in 2006, which will enable many brands to gain benefits from the market and more consumers to get a good experience.

The concept of the manufacturer's propaganda appeal to the electric pressure cooker is not uniform. Some enterprises classify the main demand of electric pressure cooker as safety, while others demand energy conservation, and so on. The purchasers of Gome Electric believe that electric pressure cooker is a new generation of product. What is the main way to let more consumers choose to buy it? This requires a treacherous appeal point and promotion method. Now, no brand has a good market promotion method and appeal point. In 2005, a Zhejiang pressure cooker brand launched a nationwide promotion campaign of "trade in the old for the new" for electric pressure cookers. Although the effect was good, it was still based on the brand, and the promotion efforts were not enough to drive the sales of the entire electric pressure cooker market.

From the perspective of products, the price of electric pressure cookers is now at the same level as that of high-end electric rice cookers. However, many consumers have no awareness of purchasing electric pressure cookers. This requires strong promotion of product performance by the stores and manufacturers. After the guidance period of category notification, the manufacturer's promotion should be adjusted from the way and scale to facilitate the sales of products.